Introduction to Leadership and Management

World Rugby’s Administrator Academy programme is aimed at the leadership of developing member unions. This online module provides an introduction to the principles of leadership and management.

The purpose of this module is to strengthen the game by improving rugby organisations through people, whilst ensuring that the game remains true to its values. It provides an entry level to the World Rugby Administrators Academy thereby:

  • Strengthening the Game
  • by improving rugby organisations
  • through people.

This module is for people who are new to rugby administration or sports management who are involved with, or deal with, rugby organisations in any capacity.

The definitions we will use in this module are:


  • Where we are going? Visualising where you want the organisation to be and doing the right things.


  • How to get where we want to be? Managing any changes and doing things right.